Stuck with job search? here is what you need to know

Searching for a job can feel exhausting, especially when applications go unanswered, interviews lead to rejection, and progress seems slow. Many job seekers start with high hopes but quickly lose motivation when they face repeated setbacks.

However, securing employment is not just about sending out applications. The job market has changed, and so have hiring practices. Employers are more selective, competition is global, and economic uncertainty has slowed hiring decisions. Understanding these challenges and adapting your approach can help you stay competitive and land the right role.

This article explains why job searching feels more difficult, why companies delay hiring, and what you can do to increase your chances of success.

Why job searching feels more difficult than ever

The job market has become more complex, making it harder for job seekers to find suitable roles quickly. Several key factors contribute to these challenges and they are:

Market uncertainty is delaying hiring decisions

Many companies are cautious about hiring due to economic instability. Global financial concerns, rising operational costs, and unpredictable demand make employers hesitant to expand their teams.

Rising employment costs are a growing concern for businesses. A recent survey by the Chartered Institute of Personnel and Development (CIPD) found that nine in ten organisations expect their costs to increase due to changes in National Insurance Contributions (NICs).

Employers are particularly worried about two key changes:

43% believe that the increase in NIC rates will raise their costs to a large extent.
40% believe that lowering the “secondary threshold” will have a similar impact.

In addition, the upcoming rise in the National Living Wage to £12.21 is adding further pressure. One in four employers (24%) expect this change to significantly increase their employment costs. These rising expenses make it harder for businesses to manage their budgets, plan for the future, and maintain staff levels.

A global talent pool increases competition

Remote work has allowed businesses to hire talent from anywhere in the world. While this benefits employers, it has created intense competition for job seekers.

Previously, candidates competed primarily within their cities or regions. Now, applicants must stand out against skilled professionals from across the globe.

Higher employer expectations

Companies now seek candidates who can contribute immediately with minimal training. Many roles require highly specific skills, and employers prioritise experience over potential.

According to the Institute of Student Employers (ISE) Recruitment Survey 2023, the average employer received 140 applications per graduate vacancy in the 2023-2024 period, marking a 59% increase from the previous year.

The UK economy has experienced fluctuations, leading to a cautious approach to hiring. Recent reports indicate a slowdown in permanent hiring, with employers increasingly relying on temporary contracts to mitigate
risks associated with economic instability.

This heightened competition suggests that employers are increasingly seeking candidates with precise qualifications and specialised skills, making it more challenging for those with transferable skills to secure interviews.

Job security trends shaping the market

Economic turbulence has shifted employee priorities, increasing focus on job security.
A survey found that 41% of UK respondents cited job security as their top concern, second only to pay.
This trend, known as The Great Stay, shows employees choosing to remain in their current roles rather than seeking new opportunities.
Reduced job movement is affecting job market fluidity, making it harder for job seekers to find openings.
Businesses in retail and hospitality face rising operational costs, impacting profitability.
Policy changes, including increases in National Insurance Contributions, have further strained employers, leading to workforce reductions.
A recent report highlights job cuts in shops, pubs, and high street businesses due to these financial pressures.

These challenges create a tougher job market, especially for those seeking roles in retail and hospitality. The rising operational costs in retail and hospitality are forcing many businesses to make tough decisions.

Shops, pubs, and high street businesses are cutting jobs to stay afloat, creating uncertainty for workers and job seekers. As financial pressures grow, securing stable employment in these sectors is becoming increasingly difficult.

Adaptability and upskilling are now more critical than ever, as employers prioritise candidates who can bring immediate value in a challenging economic climate.

How to adapt to the new job market

Understanding market challenges is important, but adapting to them is critical. A strategic and flexible job search approach will improve your chances of success.

Refine your job search strategy

Instead of applying to hundreds of jobs, focus on targeted applications. Here’s how:

Identify the right roles: Apply for positions that match your skills and experience. Avoid sending generic applications.
Tailor every application: Customise your CV and cover letter for each job, incorporating relevant keywords from the job description.
Optimise for applicant tracking systems (ATS): Many companies use software to filter CVs. Ensure your application includes industry-relevant keywords.
Track your applications: Keep a record of submitted applications, follow-ups, and responses to stay organised.

A well-planned job search reduces frustration and increases the likelihood of securing interviews.

Leverage networking to unlock hidden opportunities

Many jobs are never advertised. Research from LinkedIn found that 85% of jobs are filled through networking. Building professional relationships can help you access opportunities that are not publicly listed.

Engage on LinkedIn: Share industry insights, comment on posts, and connect with hiring managers.
Attend professional events: Industry conferences and online webinars help expand your network.
Reach out to former colleagues: Past employers or colleagues may know of suitable openings.

Building connections can help you bypass traditional application processes and reach decision-makers directly.

Enhance your application materials

A strong CV and cover letter can significantly increase your chances of securing an interview. Employers spend an average of 6-7 seconds reviewing a CV, so making a strong impression quickly is essential.

How to improve your CV and cover letter

Focus on achievements: Instead of listing job responsibilities, highlight measurable results (e.g., “Increased sales by 20% in six months”).
Use clear formatting: Keep it simple, structured, and easy to scan. Avoid excessive design elements.
Address gaps proactively: If you have employment gaps, explain them positively, such as focusing on upskilling or freelancing.

A well-crafted application demonstrates your value and increases your chances of being shortlisted.

Preparing for job interviews

Once you secure an interview, preparation is key. Employers want candidates who not only meet job requirements but also align with the company culture. Some of this may sound repetitious, but these are still the basic and necessary steps to take to get noticed.

Essential interview preparation tips

Research the company: Understand its mission, values, and recent achievements.
Practice common questions: Prepare responses to behavioural and industry-specific questions.
Ask insightful questions: Show interest by asking about company goals and team dynamics.
Follow up professionally: Send a thank-you email within 24 hours, reinforcing your enthusiasm for the role.

Confidence and thorough preparation will make you stand out from other candidates.

Managing rejections and staying motivated

Rejection is an inevitable part of job searching. However, it does not define your abilities or potential.

How to handle rejections positively

Seek feedback: If possible, ask hiring managers for constructive feedback to improve future applications.
Reflect and adjust: Analyse what went well and where improvements are needed.
Stay active: Continue applying while waiting for responses. Do not pause your search after one promising interview.

Persistence and resilience are essential for long-term success, helping you push through setbacks and stay on track toward your goals.

Upskilling to stay competitive

As the job market changes, continuous learning is crucial. Employers look for candidates who invest in their growth and stay adaptable.

Affordable ways to learn new skills

Online courses: Platforms like Coursera, Udemy, and LinkedIn Learning offer industry-relevant courses.
Certifications: Earning recognised certifications can enhance your credentials.
Volunteering or freelancing: Gaining experience through volunteer work or freelance projects can make your CV more attractive.

Building in-demand skills makes you more competitive and boosts your confidence in the job market.

Conclusion

Job searching in today’s competitive market demands patience, adaptability, and a well-planned strategy. Economic uncertainty, global competition, and evolving employer expectations make the process more challenging. However, with the right approach, securing the right role is possible. Again, to improve your chances, focus on these key areas:

Target applications strategically to maximise your chances.
Use networking to access hidden job opportunities.
Strengthen your CV and refine your interview skills.
Stay motivated and resilient through setbacks.
Keep learning to stay relevant and competitive.

Each application, interview, and connection moves you closer to your goal. Stay focused, adapt your strategy, and the right opportunity will come.

If you found this helpful, you may also want to read: Job Seekers Guide to Mastering Local Market Trends for more expert insights on navigating the job market.